Uniqlo UT Project

Uniqlo is one of the most popular clothing retailer in Japan because of their affordable (low) prices.

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In April 2007, Uniqlo launched the UT (Uniqlo T-shirts) Project by opening a new innovative store for t-shirts in Harajuku, Tokyo designed by Uniqlo creative director Kashiwa Sato.

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Each t-shirt is packaged in clear plastic canister resembling tennis ball can and are displayed stainless steel shelves.

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Every year UT sport a new theme.  This year, it is called the UT ALLSTARS, an cool line-up of world famous comic strip, anime, game heroes and characters from Japan and around the world.

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T-shirts normally cost about ¥1,500 ($15) each.  As a recent CNNGO.com article about the UT Project proclaims, “few manage to enter UT and walk away empty-handed.”

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Note:  The pictures above were taken at the Uniqlo Harajuku and Ginza stores.

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3 thoughts on “Uniqlo UT Project

    • Thanks for the link – yes, that is a very useful website for festivals.

      Lots of festivals in May. Attended one yesterday (Hanzono Shrine Grand Festival) and one last weekend (Yushima Shrine Festival), I am quite behind in my writing.

      Hope all is well with you.

  1. Pingback: Japan in the News: Cool Japan | Konnichiwa

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