St. Valentine’s Day is celebrated on February 14, and White Day one month later on March 14. Apparently, St. Valentine’s Day was imported to Japan in 1958 by a Japanese confectionery company, but instead, women gives presents (usually chocolate) to men, but not the other way around.
Men are supposed to return the favors received on Valentine’s Day one month later on White Day, a Japanese creation. White Day is believed to have been introduced by a marshmallow manufacturing company in the 1960s. The white marshmallows gave the day its name but other kinds of presents such as cookies, candy, flowers, etc. have become more popular over the years.
Happy White Day!