The Fun Theory

According to, they “believe that the easiest way to change people’s behavior for the better is by making it fun to do.”, they call it The Fun Theory.  Makes sense, see the videos below (the first video, Piano Stairs, has over 8.5 million views on YouTube and the other two with over 1 million views).

Piano Stairs: ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?

The World’s Deepest Bin: To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do?

Bottle Bank Arcade: Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that’s because we don’t get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile.

Let’s have some fun!


4 thoughts on “The Fun Theory

  1. The fun theory seems to work with kids and helping them learn. Anytime I make a lesson into a game, or add a twist to it, the kids seem it love it – especially the competitive types.

    You’ll be a millionaire if you can make dieting fun.

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