Made to Stick: Why Some Ideas Survive and Other Die
Complementary to Malcolm Gladwell’s best-selling “The Tipping Point“, the authors, brothers Chip and Dan Heath, offer a very practical guide to effective communication that is different from the other mainstream views. The 6 critical elements to make ideas stick (called “stickiness” which Gladwell first coined in his book) are:
The initial letters spell out “success” — well, almost. As with other books in this genre (it also has a sub-title “Why Some Ideas Survive and Other Die” like The Tipping Point and others), Made to Stick gives a number of interesting examples, stories and research. The one I remember most is JFK stirring call to “land a man on the moon and return him safely to the earth within a decade” compared with what a typical CEO’s strategic, but uninspiring, statement would have been.
I need to make use of these concepts into my usually boring blog posts so it “sticks” with you 🙂