To help improve sales, keitai (mobile phone) straps are sometimes included in Japanese drinks as a free gift, such those shown below for Calpis Water, CC Lemon and Mitsuya Cider.
Well, I guess it works … below is a picture of my collection taken just before we left Japan.
|Adrian on Kamiza and Shimoza|
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|B_ on Japan in the News: Tokyo Is Th…|
|The Tokyo Subway Sys… on Tokyo Subway|
|AwesomElf21 on Japanese Mascots|